Byravee Iyer &Amp; Aabhas Sharma In Mumbai

Stories by Byravee Iyer &Amp; Aabhas Sharma In Mumbai

The return of Hari Sadu

The return of Hari Sadu

Rediff.com   2 Feb 2010

Naukri.com celebrates the nascent economic recovery by bringing back the demon boss.

How HUL won in rural markets

How HUL won in rural markets

Rediff.com   27 Jan 2010

More than a hundred years ago, Hindustan Unilever launched a soap called Lifebuoy in India.

Tips to make your car attractive

Tips to make your car attractive

Rediff.com   18 Jan 2010

Global positioning system (GPS) devices are the upcoming trend in car accessories.

Gift unused mobile phones to old people: Aircel

Gift unused mobile phones to old people: Aircel

Rediff.com   12 Jan 2010

Mobile telephony service provider Aircel is taking the philanthropic path.

Mobile comics get more popular

Mobile comics get more popular

Rediff.com   4 Jan 2010

The process of creating a momic is fascinating.

Rs 749 water filters: What Tata plans to do

Rs 749 water filters: What Tata plans to do

Rediff.com   22 Dec 2009

Tata aims to create disruption in the water purifier market with the low-priced Swach.

The games companies play to 'console' consumers

The games companies play to 'console' consumers

Rediff.com   7 Dec 2009

When it comes to pricing of consoles, Indian gamers have never had it so good. Be it Sony's Playstation, Microsoft's Xbox or Nintendo's Wii, prices have steadily declined in the last 12 months. Arun S Ravi, an avid gamer who has represented India at the World Cyber Games, says: "There are many options available for Indian consumers who always seek value-for-money in every purchase."

India Inc wakes up to ad 'roadblocks'

India Inc wakes up to ad 'roadblocks'

Rediff.com   30 Nov 2009

Though popular abroad, companies in India seem to have just woken up to the virtues of 'roadblocks'. Consider this: a fortnight back, German car maker Volkwagen 'blocked' Times of India, the largest national English daily.

Hollowing out a PC to cut computing costs

Hollowing out a PC to cut computing costs

Rediff.com   23 Nov 2009

The hardware functions of the computer are managed by a central server.

Sony goes desi to appeal to first-time gamers

Sony goes desi to appeal to first-time gamers

Rediff.com   9 Nov 2009

Welcome to the world of Desi Adda, Sony India's latest brainchild to attract gamers with six made-in-India games.

Indians are new brand enjoyers

Indians are new brand enjoyers

Rediff.com   4 Nov 2009

Indians are 'new' brand enjoyers who look for variety and give importance to experience, according to the latest 'Eye on Asia Study' released by Grey Group Asia Pacific, a leading marketing communication company.

S Kumars Nationwide: Spinning a new biz strategy

S Kumars Nationwide: Spinning a new biz strategy

Rediff.com   27 Oct 2009

After Reid & Taylor, S Kumars Nationwide wants to try its luck in all segments.

Shop till you drop, all at home

Shop till you drop, all at home

Rediff.com   31 Aug 2009

TV moghuls are ramping up the home shopping segment as it sees 35 per cent annual growth. While shopping on TV has been available for years now, a majority of Indian shoppers still prefer to touch and feel before buying a product.

The secret behind Perfetti's success in India

The secret behind Perfetti's success in India

Rediff.com   18 Aug 2009

Globally, Perfetti Van Melle ranks third in the confectionery sweepstakes after Mars and Cadbury. But in India, it leads the pack with a 25 per cent share of the Rs 3,000-crore (Rs 30 billion) per annum market

No phoney game: Fight a bloody battle or hit a six

No phoney game: Fight a bloody battle or hit a six

Rediff.com   17 Aug 2009

The mobile gaming industry has taken rapid strides, and with the market growing faster than expected, it's no surprise that the consumer is getting access to a better and a broader game base. Though most people prefer to play games which are free to download, the paid ones too are gaining popularity. These games can be downloaded for Rs 50-99.

Woman power: Gaming no longer a boys' bastion

Woman power: Gaming no longer a boys' bastion

Rediff.com   10 Aug 2009

To attract Indian women, companies are coming up with games specially designed for them.

Bad times are good for m-banking

Bad times are good for m-banking

Rediff.com   22 Jun 2009

A recent KPMG survey highlights the huge potential for banks to grow their market with the rise in mobile phone subscribers in India. The most profound impact of mobile banking and payment services is that they provide the non-banking population with access to modern financial services, giving them tools to improve their living standards. Innovative m-banking services are fast arriving in the market.

Hotels go hi-tech to woo travellers

Hotels go hi-tech to woo travellers

Rediff.com   18 May 2009

Today, when you check into a hotel, be sure to expect more than just a helpful bell-boy and a smiling concierge. As it is, the category of business travellers has been growing at a healthy clip. However, the rise of low-cost airlines and the 2010 Commonwealth Games in New Delhi has now given the entire travelling space a shot in the arm.

India slips in global consumer confidence survey

India slips in global consumer confidence survey

Rediff.com   12 May 2009

The economic slowdown has taken its toll on consumer confidence. India has fallen from the top to third in the latest round of the Nielsen Global Consumer Confidence Survey and now ranks behind Indonesia and Denmark. It is the largest bi-annual study of its kind and is carried out on more than 25,000 Internet users in 50 countries.

Recession leads to great holiday deals

Recession leads to great holiday deals

Rediff.com   4 May 2009

Online travel agencies are offering packages that make this summer the best season to go places. Mayur Oberoi, makemytrip.com's associate vice president, outbound tour, says they are seeing some good traction this summer season despite the slowdown. "This year we have seen short-haul destinations do considerably well in our international section, including Singapore, Malaysia, Thailand, Bali, Hong Kong and Macau."